Claudia Francesca Mueller
My strenghts
based on Gallup's Strengthsfinder 2.0
Learner
great desire to learn and improve continously.
Achiever
loves to be busy, works hard to get things done.
Ideation
fascinated by ideas and connecting dots.
Restorative
understanding problems and solving them.
Activator
makes things happen by turning thoughts into action.
My theme: strategic thinking.
Leaders with great strategic thinking strengths are the ones who keep us all focused on what could be. They are constantly absorbing and analysing information and helping the team make better decisions. People with strength in this domain continually stretch our thinking for the future.
Work experience
2022-
Trusted Shops, remote
PRINCIPAL CONTENT DESIGN AND LOCALISATION
I drive and lead priority initiatives, including processes
and systems, to professionalise and grow our content design and localisation discipline but also our team. The goal is to empower other designers and to enhance copy quality. As a Principal, I also work alongside management in defining our team’s vision and strategy.
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Grew headcount +3
-
Built AI writing Buddy chatbot
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Mentoring UX Writers/Designers
2020-2021
SENIOR CONTENT DESIGNER
Creating and establishing a content design craft within the company. With a Content Design mindset, I craft UX copy for products, give features a name and enhance content processes. I think about the role of content in digital products and how to align it within the product unit and beyond.
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Created Questionnaire Customisation feature
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Developed voice & tone guideline
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Led localisation project on subject lines, increased e-mail conversion by 17%
Trusted Shops, remote
2020-2021
Celebrate company,
remote
FREELANCE CONTENT DESIGNER
In this project, I started with user research, passed on user
needs to identify what kind of content best fits the users and
then sketched different prototypes for a redesign of the
recruitment page.
-
Redesign of recruitment process website
2019-2021
Mango Kollektiv
CO-FOUNDER/CONTENT DESIGNER
Mango Kollektiv helps companies do better business in
Germany/the DACH market through a mix of
Product Marketing & Content Design/UX Writing.
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Created customer persona based on research
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Led workshops around cultural differences
Germany/Netherlands -
Conducted qualitative research
CONTENT STRATEGIST
I was tasked with developing a content strategy for the
international VPRO YouTube channels as part of a project funded
by the European Union. I focused on optimizing metadata,
conducting content data research, and providing localization
services for the German market. I built partnerships and
engaged in community management to increase the visibility
and relevance of the broadcaster VPRO. My commitment was
to create high-quality content that resonated with audiences
across borders and languages.
-
Silver Creator Award for YouTube Channel
vpro international -
Experimenting with the right content at the right time
with the right keywords for channel growth -
Stakeholder management and alignment
2018-2020
vpro broadcast
MANAGING EDITOR
I was working on a new platform that caters to mountain sports
and outdoor lifestyle enthusiasts. My responsibilities included
SEO, content strategy, content planning, and content creation.
I also managed a team of five freelancers.
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Strategic content work
-
SEO as a key topic
-
Managing a team and giving direction
2017-2018
Spalder Media
2014-2017
Caland2, Richemont
FREELANCE JOURNALIST/GERMAN TEACHER/CLIENT RELATION MANAGER
As a freelance journalist, I covered travel stories for Kuoni,
a tourism company. As a Client Relation Manager at Richemont,
I assisted German, Swiss-German, Italian and English customers
on the phone and via email to choose the right watch (IWC).
At a public school in Amsterdam, I was teaching kids (10-12 years old)
German.
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Writing journalistic travel stories
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High-level communication in the luxury industry
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Learning to lead as a teacher
2010-2014
Tamedia, Ringier
JOURNALIST
Various roles as a journalist at Swiss publisher Ringier and Tamedia.
I have worked as fashion, news and magazine journalist online,
offline, and cross-media. My main topic was lifestyle,
with a focus on movies and fashion.
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Developing new concepts and formats
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Leading and coaching junior writers
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Writing articles, long-copy and short copy
Education
2004-2009
SAL (School for Applied Linguistics)
Bachelor Journalism, Bachelor Translation, minor Cinema Studies
Zurich, Switzerland.
2015-2018
Hogeschool Inholland
Bachelor teacher education German degree
Amsterdam, the Netherlands.
Certifications
2023
Content Design London
Trusted Shops
2022
Growth Tribe
2021
Content Strategy 2-day course
Digital Leadership course
The Localization Institute
2020
Content Design London
2020
Content Design London
2019
vpro broadcast
2018
Global Language Strategy Master Class
Content Design Academy
Content Design 2-day course
Scriptwriting for online video
YouTube
Audience growth
Volunteering
2022-
Trusted Shops
2021-
Ladies that UX Amsterdam
2021-2021
WONDER Foundation
Guild master customer insights/AI & Innovation
Organisation, Mentoring, Moderation
Content Designer
2009-2012
Filmfestival Schaffhausen
Filmfestival programmer, pr and copy, presenter
Speaking,
moderating
2023
Speaker LocWorld Malmö
Why UX Content and Localization are combined a UX superpower
2023
Moderator
Ladies that UX Amsterdam
Female Leadership Panel
2023
Speaker
UX writing conference
Why UX Content and Localization are combined a UX superpower
In a global world, content is no longer thought of as unilingual. The user experience of a product must work globally and still meet local requirements. This aspect has to be taken into consideration early in the process. We give you the how-to-make UX Content and Localization a combined superpower. A team that covers messaging and accessibility for multiple markets.
2023
Design for Good : Ethics & AI Interactive Panel Discussion, hosted at PwC
Moderator
Ladies that UX
Amsterdam
UX Randstad
PWC
2022
Speaker
ELIA together,
European Language
Association
The secret sauce to position yourself and become the most wanted contributor
What do you need to succeed as a solo contributor or a small team in a company? In our talk, we point out the skills and instruments to run self-promotion and awareness campaigns to be seen and worked with. Your value is not obvious for your colleagues or business partners, and they need some help to learn about you and your skills. Your new mantra?
Advocate for your work, evangelize what you do, and grab the opportunities you get. Get ready for practical tips, first-hand experience, and an easily applicable guide on how to be seen and heard. Learn to understand the vendor but also the solo contributor side to make an impression that lasts. Lastly, get the self-confidence to show your high-quality work, to talk about it and to sell it.
2021
Speaker
Meet-up
UX Writing auf Deutsch!
Voice and Tone - gain or pain?
Why should you develop a V&T Guideline or even work with one? In our talk, we point out how we were confronted with a wording jungle in the Product Unit of our company and how we found a strategy to get out of it. Developing a V&T Guideline became our Jeep, which will be able to navigate not only us but also every other contributor to a unique product voice that fits our brand.
Be prepared for no bullshit but brutal honesty, as developing a V&T Guideline is a gain but also a total pain. Learn how to create a plan, put customers first and get the right stakeholders on board. To drive through the jungle, you will need not only a good vehicle but also allies that will support you getting there.
2020
Speaker
EU Content Catch-up
2023
Speaker Loctalk23
Conference
GTM: Best Practices, Processes, and Pitfalls around Product-Market Fit
This presentation delves into the concept of product-market fit, exploring its intricacies and providing insights on navigating challenges. Learn how to bring a product to market effectively and optimize your go-to-market strategy for success.
2023
Speaker
Moonpiq group
What is Content Design? An introduction.
Presentation for UX Designers and Leads, including content crit on two examples.
Voice and Tone - gain or pain?
2009-2012
Filmfestival Schaffhausen
Presenter, film introductions
2023
Conversation Design
Institute
Prompt Designer for Conversational AI